In the reading, Bosman introduces the reasons why the design of the cover of the book is a very critical factor for readers to buy physical books. As technology has been developing, many readers read books via e-books instead of physical books. This is because the e-book is more accessible to carry around, unlike physical books. Besides this reason, readers can change the size of the letter or even the brightness of the screen. These features are specifically for the e-book and are often appreciated by the readers. Then, what can make readers buy physical books? Then, the visual effect is essential. People often say, "Don't judge a book by its cover," when they explain that no one should judge anything or anyone based on how it appears. But, in the case of attracting readers' attention, the design of a book cover is one of the most critical factors because book cover design can make readers wonder what the author says in the text, and book cover design does not grab readers' attention if it is on e-books.
In the TED talk video clip, one book cover design grabbed my attention. It was a book called "My Name is Red." This book cover is well-designed because readers can see more of the story as they slowly pull the book out. There are a couple on the front of the book. Once readers pull the book out, they can see a big guy staring at the couple. As the readers pull the book out more, there is a person who is aiming for a big guy's head with archery. These subsequent visual effects will not be seen in the e-books, and this is why the book cover design is critical for the physical books.
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