Selling Books by their Gilded Covers (Jordan)

 I agree with the reasoning that if e-books are about convenience, then physical books need to put emphasis on the fact that they are physical, to provide a reason for buying them. While e-books are the most practical form of reading, in my opinion, there is something nice about filling up a bookshelf. The article makes me wonder if publishers can truly maintain the relevancy of physical books, or whether they will fall forever into obscurity. 

A good cover design is usually what initially draws me to a book. It may seem shallow, but I think this will apply to many people. Like Chipp brought attention to, it's a first impression. It's what you see before you know anything else about the book, and it's only human nature to make judgments based off this first impression. Despite the phrase "Don't just a book by its cover", people will continue to do so, so the design of the cover becomes of utmost importance. Sometimes I find books that don't seem like a lot of time or effort was put into the cover, and that leaves a negative impression.